Introducing DataNoble to the Transport Industry: A Strategic Research Partner for Human-Centred Innovation

At DataNoble, we believe that the most effective transport solutions begin with a deep understanding of people — how they move, decide, and interact with systems in real-world contexts. Our Applied Impact Research Framework is purpose-built for organisations navigating complex, mission-driven environments like transport, where policy, infrastructure, and user experience intersect.

We specialise in human-to-human research, combining qualitative depth — through in-depth interviews, focus groups, and stakeholder consultations — with targeted quantitative tools to deliver insights that are both rich and scalable. This dual approach enables us to uncover the motivations, behaviours, and needs of diverse stakeholders: from commuters, and service users, to marketing specialists, planners, engineers, regulators, and business decision makers.

Our strength lies in designing research that informs:

• Policy development and regulatory strategy
• System improvements and product/service design
• Innovation testing and pilot evaluations
• Strategic planning grounded in lived experiences

Whether you're exploring the future of mobility, enhancing public transport systems, or evaluating the impact of infrastructure investments, DataNoble brings the tools, expertise, and strategic mindset to deliver actionable, evidence-based insights.

We don’t just collect data — we help you make sense of it, align it with your goals, and turn it into decisions that move people and systems forward.